DIRECTOR: AANYA SINHA
DOP: EHAB SMADI
EDITOR: PHILIP MEYER
PRODUCER: KAJOL SAGAR
We pitched in ideas for campaigns in class and the one that was recommended for our team was personal hygiene/usage of deodorant. The team brainstormed about ideas that would make the concept fluffy and steer clear of clichés.
The production just took a few hours because our scenes were pretty short, simple and our actors were so cooperative and patient. We had to keep repeating the “you stink” because it required everyone to keep a straight face which made it so comical at the time of the shooting.
The post production was fairly easy as I and Philip could finish it in 2 days. We kept the colors neutral as we wanted this campaign to be more friendly and taunting at the same time.